Page 23 - Roswell Chamber Connection - May 2019
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Todd Hobbit Verciglio
MARKETING & SOCIAL MEDIA DIRECTOR
To succeed on social media, it’s media advertising. With ads targeting, you can
essential to stay ahead of the curve reach very specific groups of audience based on
and understand the latest social their demographics, interests, past behavior, and
media trends. more. There hasn’t been such a great opportunity
I know it take time to find important social media to reach and engage your target audience before
trends but that is why I am here to help you social media became popular. With this reason
succeed on social media in 2018. alone, I believe you can no longer ignore social
media as part of running your business.
Here’s a quick overview of the ten major social
Here are the current user base of the six major
media trends happening right now:
social media platforms:
1. There are now almost 2.5 billion social
media users • Facebook: 2.07 billion monthly active users
• Instagram: 800 million monthly active users
2. Social media is going mobile
3. Social messaging overtook social media • Twitter: 330 million monthly active users
4. Social messaging will greatly benefit businesses • LinkedIn: 500 million members
• Pinterest: 200 million monthly active users
5. Chatbots are becoming the norm
6. Businesses can no longer afford to ignore • Snapchat: 178 million daily active users
social customer service
7. Organic reach and referral traffic are Social Media is Going Mobile
plummeting
We are becoming glued to our smartphones.
8. Video is still the most popular content type
Facebook studied the behavior of 100 people
9. User-generated content can help drive while they were watching TV at home. 94 of
reach and engagement them had their smartphone in their hands
10. Businesses are pouring more money into while watching TV And one of the top reasons
social ads they look away from the TV is to use their
smartphone. More and more people are also
With social media, you can reach a massive using social media on their smartphone. In fact,
amount of potential customers for free — the majority of social media users are using the
through organic posts — or for a fee — social apps via their smartphone: Facebook: 94% of
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