Page 15 - Roswell Chamber Connection - July 2018

Todd Hobbit Verciglio
MARKETING & SOCIAL MEDIA DIRECTOR

Hello! It’s already July and things have already started marketing emails or newsletters
to heat up! If you are looking to heat up your Linked-In
• Embed a Company Follow button onto your website
account, this month we have just what you are looking for!
so visitors can easily follow your LinkedIn Company
I was sent some really useful information from Brittany Page
Dorner, a fellow Marketing Specialist with Linked-In.

2. Build an All-Star Team
3 Proven Tactics to Grow Your Small
Business with LinkedIn LinkedIn has helped 75% of job switchers make informed
decisions about their careers, making LinkedIn a top
There are over 30 million small businesses in the United recruiting network for entrepreneurs.
States, but only half of them will make it past five years.
Career Pages allow you to target audiences with a
Ensure your small business is in the successful half and
personalized look into your company, culture, and job
capitalize on how LinkedIn can evolve your business.
postings. They give you dedicated Life and Job tabs on
Here are three ways to grow your business using
your Company Page that attract and engage relevant
LinkedIn:
applicants.
In addition to creating Career Pages, have employees
1. Create & Promote a LinkedIn Company Page share job postings and “day in the life” content as well.

LinkedIn members are 50% more likely to buy once This gives visitors a genuine idea of what it’s like to
they’ve engaged with your business on LinkedIn. But work for you and adds to your authenticity. If you have
they can’t connect with you if you don’t have a LinkedIn a few employees who lead the pack in sharing content,
Company Page. Personal profiles don’t have the consider linking them to your Company Page’s Life Tab.
same marketing, advertising, and recruiting features Watch our video below on how to use the Life Tab to
as Company Pages, making them less effective at attract the right talent for your company:
promoting your business. As you create your page, think
about the kind of impression you want to create among 3. Hire Freelancers
potential customers and employees.
You’ve probably had an employee who took on a task
Here are some simple ways to get the word out:
outside of their domain. You might have even done it
• Announce the launch of the Company Page on your yourself a few times. While the effort is commendable,
personal LinkedIn profile learning on the fly can also be detrimental.

• Link to your Company Page in the footer of your Finding the right talent for the task isn’t as tricky as it

(575) 623-5695 • WWW.R OSWELLNM. OR G • 15